CHATTANOOGA, TN — July 12, 2018–FourBridges Capital Advisors, a leading lower middle-market investment banking firm that advises business owners on mergers, acquisitions, and growth capital transactions, announced today that Discount Divas (“Discount Divas” or the “Company”) has been acquired by Digital Fuel Capital. FourBridges acted as the exclusive financial advisor to Discount Divas and its shareholders in connection with the transaction.

Founded as a digitally native consumer brand, Discount Divas has built a strong following by offering value-oriented products through a highly engaged online community. The Company is known for its disciplined merchandising strategy, loyal customer base, and data-driven approach to customer acquisition and retention.

Digital Fuel Capital is a growth-oriented investment firm focused on partnering with differentiated consumer, digital, and technology-enabled businesses. The firm brings strategic, operational, and marketing resources designed to help portfolio companies scale responsibly while preserving brand authenticity.

“We were pleased to advise Discount Divas on a transaction that positions the Company well for its next chapter,” said Andy Stockett of FourBridges Capital Advisors. “Digital Fuel Capital is an ideal partner with the experience and resources to help accelerate growth while maintaining the culture and customer focus that have driven Discount Divas’ success.”

The acquisition reflects continued investor interest in scaled, digitally native consumer businesses with strong engagement, brand loyalty, and long-term growth potential.

About Discount Divas

Discount Divas is a digitally native consumer brand built around a highly engaged online community focused on value-oriented products and curated offerings. The Company leverages digital marketing, social engagement, and data-driven merchandising to serve a loyal customer base nationwide.

About Digital Fuel Capital

Digital Fuel Capital is a growth-focused investment firm that partners with digital, consumer, and technology-enabled businesses. The firm provides capital and strategic support to help founder-led companies scale while preserving brand integrity and operational discipline.

About FourBridges Capital Advisors

FourBridges Capital Advisors is a lower middle-market investment banking firm specializing in mergers and acquisitions, capital markets, and strategic advisory services. Based in Chattanooga, Tennessee, FourBridges partners with business owners and investors to run a proven process that delivers strong outcomes and successful transactions.